AEC - Identity / Logo Design
Client: AEC Models
Project: Identity / Logo Design
Description: AEC are a leading UK distributor of Die Cast Models, Remote Control Cars and Slot Cars. The company approached Shore Creative with a logo that was over 20 years old.
The brief was to reposition AEC with an identity that was more reflective of its leading status, its first class service and the large organisations it associates with.
Result: A dynamic and modern typeface was selected that formed the backbone of the logo. With some additional graphic styling, it developed into a powerful logo that would appeal to both the model & motor sport enthusiasts that AEC deal with.
The new identity has been successfully applied across a variety of media and has set the tone for all future marketing materials.
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