Bepos - Logo & Identity Design
Client: Bepos - Barcoding & Electronic Point of Sale
Project: Brand Naming & Identity / Logo Design
Description: Bepos is a revolutionary EPOS system that required an equally revolutionary brand name and identity.
EPOS stands for "Electronic Point Of Sale". Which in laymen's terms means "Barcoding Systems". Unfortunately, through market research, Shore Creative discovered that 75% of potential customers did not understand the phrase "EPOS".
By prefixing the traditional name with the word "Barcoding", Shore Creative formulated the name "BEPOS". It’s short, memorable, has positive connotations and most importantly, allows customers to comprehend its meaning.
After establishing the brand name, Shore Creative took to the challenge of creating a revolutionary logo to match the brand name.
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