Sefton Cancer Support - Advertising
Client: Sefton Cancer Support Group
Project: Advertising
Description: For the support centre to be effective, it is important that it maintains a highly visible presence in locations where Cancer Suffers may frequent. The centre therefore commissioned Shore Creative to develop a flexible advertising campaign that could be used on a variety of media. The campaign would be targeted in and around hospitals and doctors surgeries.
The brief was simply to maintain the integrity of the new identity and to highlight the concept of togetherness, support and optimism.
Result: It was decided to strengthen the concept of the daisy chain logo with a more illustrative representation. An accompanying tagline was developed that read “If you have cancer...you’re not alone”. This was then represented visually via a solitary daisy and then an interlinked group of daisies.
The welcoming message delivered by the campaign has encouraged many Cancer Sufferers to join the group.
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